Inside The MacWorld/iWorld 2013 Ultimate iFan Event

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Attendees look at the Olloclip lens for the Apple Inc. iPhone at the... News PhotoApple Computers,California,Electronics,Finance,Horizontal,MacWorld Expo,Moscone Center West,North America,Portable Information Device,San Francisco - California,Smart Phone,Technology,The Americas,USA,iPhonePhotographer Collection: Bloomberg 2013 BloombergAttendees look at the Olloclip lens for the Apple Inc. iPhone at the Macworld/iWorld conference at the Moscone Center West in San Francisco, California, U.S., on Thursday, Jan. 31, 2013. This year's conference, titled 'The Ultimate iFANEvent,' brings together attendees to celebrate Apple Inc. technology and learn more about products and services for Apple users. Photographer: David Paul Morris/Bloomberg via Getty Images