Hilary Mason, chief scientist at web application developer Bitly... News PhotoApplying,Business,California,Corporate Business,Finance,Gesturing,Industry,Meeting,Mobile App,North America,Programmer,San Francisco - California,Seminar,Talking,Technology,The Americas,The Internet,USA,Vertical,Web PagePhotographer Collection: Bloomberg 2012 BloombergHilary Mason, chief scientist at web application developer Bitly Inc., gestures while speaking at the Minds + Machines 2012: Unleashing the Industrial Internet conference in San Francisco, California, U.S., on Thursday, Nov. 29, 2012. Thought leaders from across business, technology and academia will gather at the Minds + Machines 2012 conference to discuss the power of the Industrial Internet and why it matters. Photographer: David Paul Morris/Bloomberg via Getty Images