Fashion Week Chic Geeks Use Phones to Widen Garb Appeal
Models have their hair and make-up prepared backstage at the Herve Leger by Max Azria fashion show during Mercedes-Benz Fashion Week Spring 2015 at Lincoln Center in New York, U.S., on Saturday, Sept. 6, 2014. A younger, tech savvy crowd of chic geeks have infiltrated the $250 billion luxury clothing and accessories market, armed with little more than smartphones. Fashion-tech startups have made the BCBGMAXAZRIA and Herve Leger catwalks shoppable with an Instagram photo-shopping tool from RewardStyle, and edgy media outlet Refinery29 shows consumers where to buy the clothes worn by the stars. Photographer: Michael Nagle/Bloomberg via Getty Images
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455049612
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Bloomberg
Date created:
06 September, 2014
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FASHION TECH
- Arts Culture and Entertainment,
- BCBG Max Azria,
- Backstage,
- Catwalk - Stage,
- Clothing,
- Design Professional,
- Economy,
- Fashion,
- Fashion Collection,
- Fashion Designer,
- Fashion Model,
- Fashion Show,
- Fashion Week,
- Hairstyle,
- Lincoln Centre for the Performing Arts,
- Make-Up,
- Mercedes-Benz Fashion Week,
- New York City,
- New York Fashion Week,
- North,
- Preparation,
- Technology,
- The Americas,
- USA,