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Lifestyle-US-economy-consumer Coupons from the advertising section of... News PhotoAdvertisement,Cross Section,Economy,Finance,Horizontal,Newspaper,Sunday,USA,Washington DCPhotographer Collection: AFP 2011 AFPWith AFP Story by Fabienne Faur: Lifestyle-US-economy-consumer Coupons from the advertising section of the Sunday newspaper September 13, 2011 in Washington, DC. The humble coupon -- which is the past gave consumers a few cents off soap or cereal -- has mushroomed into a lifestyle for millions of Americans with its own television programs, websites and trading platforms. A total of 167 billion coupons were distributed to US consumers in the first six months of 2011, according to the research firm NCH Marketing Services, and the value of redeemed coupons rose 5.3 percent to $2 billion. But it's not your grandmother's Sunday newspaper coupon clipping anymore. Websites with names like Southern Savers, or give consumers an edge on how to find the the right discounts in the art of 'couponing,' which has evolved into a verb. AFP PHOTO / Karen BLEIER (Photo credit should read KAREN BLEIER/AFP/Getty Images)