London 2012 Logo And Brand Identity - Press Launch

LONDON, ENGLAND - JUNE 4: (L-R) singer Jamelia, tennis player Andy Murray, London 2012 chairman Lord Sebastian Coe, Jenade Sharma, Chelsea FC manager Jose Mourinho and athlete Dame Kelly Holmes stand in front of the new 2012 Emblem during the launch of the 2012 Olympic and Paralympic brand and vision at the Roundhouse on June 4, 2007 in London, England. The new Olympic emblem is based on the number 2012; the year of the Games, and includes the Olympic Rings; one of the world's most recognised brands, and the word 'London', the world's most diverse city. The same 2012 images, with the Paralympic agitos, symbolises the Paralympic Games. (Photo by John Gichigi/Getty Images for LOCOG)