DRINK DRIVING: SUMMER CAMPAIGN:

DRINK DRIVING: SUMMER CAMPAIGN:

DRINK DRIVING: SUMMER CAMPAIGN:.||a)C4N (U'lay)|ENGLAND MS Steven Norris MP (Transport Min) unveiling poster|London as part of new drink driving campaign PAN L-R to| large poster showing picture of young man being fed| and headline "How hard can it be to say no to a| drink?"|| CMS Norris unveiling large poster PAN R-L showing picture| of young man being fed and headline "How would you| like to do nothing for the rest of your life?"|| TX 16.7.96/C4N|| b)NAO (Kennedy,Linda)|| EXCERPT Government Drink driving advert showing) GOVT| young man being fed ) ADVERT||ENGLAND MS Steven Norris MP (Transport Min) unveiling poster|London as part of new drink driving campaign PAN L-R to| large poster showing picture of young man being fed| and headline "How hard can it be to say no to a| drink?"|| CMS SIDE Cameraman| BV Norris unveiling placard on side of vehicle PULL OUT| BV Photographer|| CMS Steven Norris MP (Transport Min) intvwd SOT| -The media we have chosen for the campaign will| target the people we need to get at|| INT CAR | CMS Car radio PAN L-R to Kennedy i/c SOT|| INT|ITN 2 SHOT|| CMS Derek Ralston (Barker & Ralston Advertising) intvwd| SOT| -Govt will reach the people they want to reach more| frequently (through the use of radio and posters) but| will reache far fewer of them (than if they used TV)|| EXT| CMS Norris...