Can I use this image or video for my projects?

Some stock content is primarily intended for editorial use—to report on current events or discuss other human-interest topics—and doesn’t come with model or property releases. But that doesn’t mean you can never use it in your marketing, websites, or other commercial projects. Our Rights & Clearance team can help you get the permissions you need to use the photos, illustrations, and videos you want.
Contact us

Whether or not you need third-party permissions to use an image or video in your project depends on how you plan to use it.

To report news or discuss current events and other human interest topics

To help sell a product, raise money, or promote a company, goods, or services


A runner wearing a branded shirt in a blog boasting the benefits of exercise


A runner wearing a branded shirt on a website selling sporting goods

This is Editorial use

This is Commercial use

Does the content feature recognisable people, properties, works of art, logos, or trademarks?

You’re good to go!


Get a free consultation. Our service is fast and comprehensive.

Contact us

Frequently asked questions

Model and property releases ensure that the people and owners of property in an image or video gave permission for the image or video to be used for commercial purposes.

By negotiating a variety of third party permissions, our team of experts work to clear talent and intellectual property rights. We can help you obtain the licensing needed to feature famous personalities, landmarks, and iconic imagery in your campaigns. We can secure viral videos as well as popular music tracks or clips from famous films for use in your projects.

We aim to provide an initial assessment of your project within 24 hours. Once we’ve determined what’s needed to achieve your vision, the schedule can vary. Every clearance is unique based on the context of use, so while some clearances take just a few days, others will require a bit more time.

Consider how you’ll be using the content. If it’s for informational or educational purposes, the use is likely to be editorial. Some examples include, but are not limited to, articles in a newspaper or magazine, images in a textbook, and photos or clips in documentary films and television newscasts.

By contrast, commercial uses typically encourage people to visit your website or social media platforms, read your brochures and posts, or complete a purchase. Some examples include, but are not limited to, advertisement and promotion, marketing campaigns, advertorials, product packaging, or other merchandise.

If you’re still not sure, we recommend that you contact us or seek independent legal advice to avoid any potential liabilities.

For more details, refer to the Representations & Warranties and Indemnification sections of our licence agreement.