VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Candid portrait of three generation Middle Eastern family talking and enjoying celebrating Eid-Ul-Fitr together
UAE 2026 Year of the Family › Create by Getty Images events, an educational and community initiative that helps regional creative communities create content, has captured Emirati family life in Dubai, reiterating how important strong family ties are to Emirati identity and values.
Large scaled digital cursors in nature landscape
2026 Visual Trends We’re Tracking › A deep dive into the 2026 visual trends reshaping brand storytelling—from the rise of AI‑powered imagery to a renewed demand for authenticity and transparent sustainability.
Close-up of young man licking green ice lolly filled with microchops
A Taste for Technology › In an era where digital devices permeate every waking moment, a new conceptual image series imagined by photographer Jonathan Knowles captures what it would look like if humans consumed technology as eagerly as they devour their favourite foods.
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Grassroots Sports: Movement that Builds Community › More than illustrating a trend, the imagery serves as a direct response to current customer demands: Age diversity, female protagonism, sport as a cultural value, and visual narratives anchored in real life.
Colorful 3D abstract blocks covered in vibrant grass and flowers floating in space. Futuristic background, surreal nature design. Perfect for fantasy, innovation, or eco-technology themes.
A Look Back at the Top Trends of 2025 › The most significant visual trends that shaped 2025, and a preview of what will matter most in 2026.
A brush on a blue nacreous color painted background
Accessibility in the Details › Rethinking how we approach accessible visuals can foster both inspiration and inclusivity for all, regardless of ability.
See more creative trends
Three pharmacists having a coffee break at pharmacy
How Pharma Can Lead with Visuals › Feb 10, 2026 In today’s rapidly evolving healthcare industry, demonstrating your commitment to health equity, innovation and sustainability through authentic visuals isn’t just good branding—it’s essential for building trust and strengthening partnerships.
Healthcare
EMEA
Diversity, Equity and Inclusion
A ten-year-old Asian girl observes a mantis perched on a taro turtle.
Key Themes Shaping Asia-Pacific in 2026 › Feb 9, 2026 Presenting to you a curator's guide to the visual trends that will shape Asia-Pacific in 2026—Artificial Intelligence, Authenticity and Sustainability.
APAC
Video
Energy
Mountain landscape view from hotel room window
Visualising Sustainability in Travel › Feb 6, 2026 In today's world, travellers are more aware than ever of the environmental impact of their journeys. How can travel brands incorporate sustainability into their visual storytelling?
Travel
EMEA
Environment
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VisualGPS in the News

In focus? The new brand playbook for AI-powered imagery
The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes
Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

From TikTok to TV: Inside Australia’s Paralympics push in Paris
Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.