Top creative trends
Browse the topics that are top‑of‑mind with today’s consumers. Whether it’s a hard to visualize concept or a theme that’s meaningful to your customers, we’ve organized the latest trend reporting to made it easier for you to access and execute on.
Culture
Sustainability
Technology
Wellness
Content spotlights
Our global creators capture the concepts and visual content highlighted in our latest reporting. It’s how we use data and insights to craft impactful images and videos that help you connect with customers around the world. Check out the latest Content Spotlights to see the research in action.
Content Spotlight
Beyond Pride: Everyday LGBTQIA+ Narratives ›
Jun 20, 2025
The power of inclusive imagery lies in its ability to portray the LGBTQIA+ community as dynamic, diverse, and relatable. Genuine everyday visual stories resonate across perceived barriers and promote greater awareness, acceptance, and understanding.
Content Spotlight
Repicturing Indigenous Alaskans ›
Jun 10, 2025
An authentic and modern representation of the Indigenous Alaskan community is more essential than ever.
Content Spotlight
Passing the Reins: The Next Generation of Ranchers ›
May 9, 2025
Beyond western stereotypes, an intimate portrait of a multi-generational Georgia ranching family.
Creative video trends
In the ever‑evolving attention economy, video has proven to be a consistent growth driver—and aligning with the latest videos trends is key to success. These video content spotlights feature powerful video clips that can slow the social media scroll and deliver deeper impact.
Emphasizing Luxurious Travel Moments with Video ›
Jun 18, 2025
As luxury becomes more casual, brands can use photographic techniques, like emphasis, to avoid being exclusionary in how they visualize luxurious elements of travel.
Crafting the Travel Journey ›
Jun 17, 2025
Travel brands can more effectively resonate with today’s travellers by highlighting the journey as much as the destination. The serenity of air travel, train views in motion, and the richness of the cruise experience can all be brought to life through video, tapping into travellers’ desire to enjoy the journey.
Yes, I'm Emotional—Tech Vibe Check ›
Apr 29, 2025
You know when you’re scrolling through social media, or browsing the web, and you come across a video that makes you stop and smile, happy cry, feel inspired, or open you up to explore new products and opportunities you otherwise would have swiped on by? Connecting on an emotional level is crucial, it requires meaningful storytelling and powerful visual techniques that evoke real moods and pass today's vibe check. In this article, we’ll discuss some ways you can truly resonate and build stronger emotional relationships with technology consumers through the power of video.
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